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The chaos theory of Mongolia

I returned to Mongolia 15 years ago after an absence of 13 years, save for the occasional 2-week leave from work, and that time I spent a semester and a half at a local university drinking endless cups of brown, watery 150 Tugrik instant MaCcoffee at the cafĂ© strangely, or perhaps egotistically, named "In my memory", writing the first and so far the only book that got us into trouble with the local intelligence who apparently had little else to do than to pore through the ramblings of teenagers to catch the tell-tale signs of drug dealery. But I digress. When you visit a country for a short period, be it home or not, you hardly have time to immerse yourself in the spirit of the country and the city and feel the nitty gritty and dirty shiny of it all. So after 13 years, it took me a while to readjust and finally understand what the hometown of my childhood had become.  The most striking, ubiquitous, and inescapable feature was and still, unfortunately, is the traffic. In 2008,

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LV promo shot. Photo source

Came across an article on Louis Vuitton Mongolia here. The article includes a set of promo photos with herders and LV bags. Interesting and exotic to those who know nothing about Mongolia perhaps. Absolutely ridiculous to us who live here. Why the kid (meaning the baby goat)? Herders with LV bags that are probably more expensive than their entire herd? If this is an attempt at photographic surrealism and a social commentary on the absurdity of consumerism, it does its job very well. But I doubt that is the case here.

Visit the article source for more fun photos.

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